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INTENT MATTERS. HERE'S WHY.
Sometimes the most obvious solutions are right in front of our eyes. Take, for example, the practice of coaching and getting a lifter move in a desirable way. We go through any possible cue there is to improve the mechanical aspects of a lift. Take the squat. 'Chest down', 'knees out', 'hips back', 'head down', 'lean over' are all essential pieces of getting the movement right. While mechanical cues provide the framework for performing lifts with great(er) accuracy, they don'
Oliver Sifkovits
Dec 7, 2025
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THE 'PERFECT PROGRAM'?
If you have ever wondered about the existence of a training program that will turn you into a championship lifter overnight, within a year, or across your lifespan, you have come to the right place. The word 'perfection' stems from the Latin ' perfectiĆ' - meaning 'a completing, finishing.' The word therefore tells us that a process has developed to such a high level of excellence that it cannot be improved any further. Einstein's definition of insanity ('Doing the same thin
Oliver Sifkovits
Nov 21, 2025
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NEVER STOP GETTING STRONGER
For those of you who have embarked on a strength training journey, there comes a point where you are going to ask yourself the question ' How strong do I need to be? '' In many cases, the answer will be one which confirms your excuse for not having to (or wanting to) get any stronger than what you currently are. After all, you just need enough 'to see you through', right? I think it is a wiser idea to re-phrase the question and ask yourself ' How do I get stronger in my next
Oliver Sifkovits
Oct 30, 2025
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