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News

June 12, 2025

We have so far figured out that the reason why we lift weights is to get stronger. This may sound as obvious as today being the first day after yesterday - but often, obvious things are not that obvious at all.

 

The deadlift strengthens the back better than arguably any other exercise on the planet. First and foremost, it is designed to function in an isometric way through the means of muscular contractions holding the spine 'in place.' This includes predominantly the spinal erector muscles which reach from the base of the skull to the bottom of your spine. They are like two thick cables running parallel on both sides of your back to preserve spinal integrity. When we pick something (...)

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Meet the Coach

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Founder.
Strength Coach.

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