News
Aug 9, 2026
So far as a coach, I have travelled the world quite a bit over the last 17 years. Having worked in five different countries with professional football teams, a world kickboxing champion, the old, the young, and the in-betweens, I have seen commonalities in simply what makes a place a good environment to be in. I grew up in a culture where a strong work ethic was always highly valued. As a wise man in my home country Austria once said: 'If you're bored, get undressed, and look after your clothes.' This brings me to the point where I believe that fostering a gym culture built on the same ethos of a strong work ethic helps us to not just get stronger, but grow as human beings outside of it. It is a shame to see when people go to the gym and don't even do half of what they're capable of doing that day. They either go through the motions, follow some (...)












